Creating Material (U7: P5)
P5 (U7): Write an original article for an identified purpose
A Second Gold Rush for the British Film Industry
The Streaming Wars is an uncommon phrase in most households, however, this won't be the case for long as more and more people are choosing to cut ties (and wires) with paying for broadband services and deciding to adopt streaming services as their main mode of consuming film and television in their homes. Because of the large success Netflix found from not only making their streaming platform the crown jewel of their company (as opposed to their original DVD rental by mail service) but by making high quality original content only available for the service's subscribers. Nowadays it seems like every company is trying to buy share in the streaming market share, and with the introduction of Disney+ and Apple TV from their respective companies, Netflix is in danger of losing out in a market they once dominated. Young British users are keen to respond to this increase, as shown in a recent survey conducted by News Angle that revealed roughly 2/3 of the under 19 audience planned to subscribe to more streaming services in the future.
However, in the midst of the destruction between the companies, actors, production teams and studios based in London are ready to take advantage of the increase in streaming services and the amount of British content they are about to create for their subscribers. This is partly due the large amount of companies trying to get a portion of the streaming markets that Netflix have already conquered by trying to copy their content creation strategy. Because of the vast amounts of award winning British content that not only is popular amongst Netflix's users, but attracts new subscribers, companies such as Amazon and Apple are beginning to and/or planning to create content using British actors, locations and production teams. Shows Netflix have created such as Peaky Blinders and Sex Education have proved to not only be popular amongst British audiences, but have proved to indulge the service's American markets, proving to be an excellent market for companies new to the game to invest in to secure a faithful audience worldwide.
People working in the British film industry won't have to wait long to get these new project opportunities. With Netflix reportedly spending 12 billion dollars on content in 2018 alone (spending an estimated 15 billion in 2019), and new companies pouring in similar investments to compete, its resulting in something that Barry Dillar (IAC chairman and executive) described as "a giant arms race" to CNBC news meaning that it would behove the likes of Amazon and Apple to invest in British programming sooner rather than later. London based stage actor described the upcoming job opportunities as "a third British invasion of America" and going on to comment "I'm more motivated than ever to put myself out there [...] the roles I would play are now in demand." By interviewing a professional that's closer to the story, I was able to gain an increased insight into exactly what was happening on the ground floor and further demonstrate the increased amount of opportunities that British actors and film crews alike are facing from the already established streaming services such as Amazon Prime and Netflix.
Companies new to the streaming service market will most likely not begin production in Britain for the next two years. Apple, HBO and NBC will most likely want to establish content for an American audience, a formula which the last 50 years of television and movies have proven to be successful with foreign audiences. After establishing their presence with this type of audience, the companies will most likely begin to experiment producing their content for foreign markets with less traditional television and movie concepts (similarly to Netflix who have a top show about a talking horse which was only created after House of Cards proved to be a hit show). It would be smart to only draw in a loyal customer base with content that has been proven to be successful with well known actors and production teams in the past and would cost far less than a production that would require a foreign team to make. Then, after this customer base has been established with a likelihood to grow, they begin to create the more expensive, foreign and less traditional productions.
Disney's reluctance to create British content for the next two years, is however separate to its competitors. The unique selling point of the service is that they offer all the content that they have ever made, the content they own from acquiring companies such as National Geographic and 20th Century Fox and original content that they are producing and only offering for their subscribers. However, as shown from the originals that Disney+ have made and are releasing in the near future, it is clear that, similarly to Netflix, they are playing it safe with content in order to get a reliable customer base. But unlike Netflix, as Disney have access to properties such as the highly successful Marvel movies and Star Wars franchise, instead of making completely original content, they have decided to make shows that spin off franchises that have already grossed billions of dollars at the box office, and have more importantly, proved that they have reliable fan bases that will consume any and all content that is associated with said franchise. Therefore, it makes sense that Disney have only announced originals such as The Mandalorion (Star Wars spin off), The Falcon and The Winter Soldier, Loki, Wanda Vision (Marvel Cinematic Universe) and High School Musical The Musical (based off the Disney Channel's hugely popular High School Music film series). If the service continues to copy Netflix's success, Disney will most likely begin production on new properties and in foreign markets in the coming two years to ensure that their new customers continue to use their service and to find success in British markets.
If recent history repeats itself then in the coming years British actors, studios and production teams are going to see an even bigger increase in opportunities than the fortune they have faced in recent years.
A Second Gold Rush for the British Film Industry
The Streaming Wars is an uncommon phrase in most households, however, this won't be the case for long as more and more people are choosing to cut ties (and wires) with paying for broadband services and deciding to adopt streaming services as their main mode of consuming film and television in their homes. Because of the large success Netflix found from not only making their streaming platform the crown jewel of their company (as opposed to their original DVD rental by mail service) but by making high quality original content only available for the service's subscribers. Nowadays it seems like every company is trying to buy share in the streaming market share, and with the introduction of Disney+ and Apple TV from their respective companies, Netflix is in danger of losing out in a market they once dominated. Young British users are keen to respond to this increase, as shown in a recent survey conducted by News Angle that revealed roughly 2/3 of the under 19 audience planned to subscribe to more streaming services in the future.
However, in the midst of the destruction between the companies, actors, production teams and studios based in London are ready to take advantage of the increase in streaming services and the amount of British content they are about to create for their subscribers. This is partly due the large amount of companies trying to get a portion of the streaming markets that Netflix have already conquered by trying to copy their content creation strategy. Because of the vast amounts of award winning British content that not only is popular amongst Netflix's users, but attracts new subscribers, companies such as Amazon and Apple are beginning to and/or planning to create content using British actors, locations and production teams. Shows Netflix have created such as Peaky Blinders and Sex Education have proved to not only be popular amongst British audiences, but have proved to indulge the service's American markets, proving to be an excellent market for companies new to the game to invest in to secure a faithful audience worldwide.
People working in the British film industry won't have to wait long to get these new project opportunities. With Netflix reportedly spending 12 billion dollars on content in 2018 alone (spending an estimated 15 billion in 2019), and new companies pouring in similar investments to compete, its resulting in something that Barry Dillar (IAC chairman and executive) described as "a giant arms race" to CNBC news meaning that it would behove the likes of Amazon and Apple to invest in British programming sooner rather than later. London based stage actor described the upcoming job opportunities as "a third British invasion of America" and going on to comment "I'm more motivated than ever to put myself out there [...] the roles I would play are now in demand." By interviewing a professional that's closer to the story, I was able to gain an increased insight into exactly what was happening on the ground floor and further demonstrate the increased amount of opportunities that British actors and film crews alike are facing from the already established streaming services such as Amazon Prime and Netflix.
Companies new to the streaming service market will most likely not begin production in Britain for the next two years. Apple, HBO and NBC will most likely want to establish content for an American audience, a formula which the last 50 years of television and movies have proven to be successful with foreign audiences. After establishing their presence with this type of audience, the companies will most likely begin to experiment producing their content for foreign markets with less traditional television and movie concepts (similarly to Netflix who have a top show about a talking horse which was only created after House of Cards proved to be a hit show). It would be smart to only draw in a loyal customer base with content that has been proven to be successful with well known actors and production teams in the past and would cost far less than a production that would require a foreign team to make. Then, after this customer base has been established with a likelihood to grow, they begin to create the more expensive, foreign and less traditional productions.
Disney's reluctance to create British content for the next two years, is however separate to its competitors. The unique selling point of the service is that they offer all the content that they have ever made, the content they own from acquiring companies such as National Geographic and 20th Century Fox and original content that they are producing and only offering for their subscribers. However, as shown from the originals that Disney+ have made and are releasing in the near future, it is clear that, similarly to Netflix, they are playing it safe with content in order to get a reliable customer base. But unlike Netflix, as Disney have access to properties such as the highly successful Marvel movies and Star Wars franchise, instead of making completely original content, they have decided to make shows that spin off franchises that have already grossed billions of dollars at the box office, and have more importantly, proved that they have reliable fan bases that will consume any and all content that is associated with said franchise. Therefore, it makes sense that Disney have only announced originals such as The Mandalorion (Star Wars spin off), The Falcon and The Winter Soldier, Loki, Wanda Vision (Marvel Cinematic Universe) and High School Musical The Musical (based off the Disney Channel's hugely popular High School Music film series). If the service continues to copy Netflix's success, Disney will most likely begin production on new properties and in foreign markets in the coming two years to ensure that their new customers continue to use their service and to find success in British markets.
If recent history repeats itself then in the coming years British actors, studios and production teams are going to see an even bigger increase in opportunities than the fortune they have faced in recent years.
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