Researching & Planning (U7: P4, M3, D1) (U16: P3, P4, M1)
P4 (U7): Resarch and plan content for an original article
Topic
My proposed news article is going to be about how the increase of streaming service's and the content with them will be beneficial to London, English actors and film studios in the city.
News Genre
The article would most likely fall under the genre of Opinion Journalism as the majority of the piece will be based on the future of streaming services, a branch of entertainment which is new, the future of which is hard to predict.
Proposed Interview/Survey Questions
For my article, I am proposing to interview actors in London to find out their opinions on the possible increase in job opportunities from streaming services. The actors in question are Alex Shaw, an 18 year old stage actor who has acted in some of London's most prominent theatre's production and is trying to find work in the film industry and the second is an 18 year old actress called Tali Jackson. Similarly to Alex, she is a stage actress trying to get into the film industry and is planning on going to an acting school next year. The actors will be answering the questions "has there been a notable increase of roles in your line of work?" and "what do you think the increase in streaming services will mean for people in the film industry in the next few years?". Another possible type of interviewee could be professionals in the media industry (preferably those with backgrounds in streaming services) that may have further insight into its future than I do and could provide additional information for my article. The questions with interviewees will act as the primary sources and quotes for my article. Another primary source that will be used when writing my article is a survey that I will give out to English users of streaming services, the results of which are below.
How my article will value the nine news values
Proximity- As my target audience is made up of 18-25 year olds that live in London and because my article will be informing its readers of the improvements that the increase of the streaming industry would have on their city, my article will satisfy the news value
Consequences- As it has been revealed that for the first time since streaming services were introduced, more young people have subscriptions rather than cable, my target audience would be interested in seeing how the future of their entertainment could be dictated by the increasing amount of content their services are producing. Therefore my article will satisfy the consequence news value.
Prominence- My article will be referencing streaming services such as Netflix and Amazon Prime, of which my target audience most likely has heard of as well as their most popular British originals, which my target audience would have most likely heard of. Because of the recognisable brands and media products that will be mentioned in my article, the prominence news value would be successfully met
Drama- In my news article, I plan to slowly build up to the future of streaming services by, at first writing about their humble roots and then onto their fast success that changed the landscape of how most people watch television and movies now. By keeping the readers interested and by building suspense, my article will most likely adhere to the drama news value
Oddity- There will not be a lack of interesting facts concerning streaming services and their viewing figures, mainly due to the rapid success shown in the industry in such a short amount of time. The quoted facts would have most likely have not been seen by my readers as the majority of 18-25 year olds haven't researched streaming services and their viewing figures. Therefore, my article will adhere to the oddity news value.
Conflict- My news article will mention the term "the streaming war" several times as it is referencing the ongoing battle for subscribers from multiple companies. This conflict between companies will most likely attract viewers, as shown through the multiple brand wars in the past century (e.g. Pepsi vs Cola, Microsoft vs Apple). The article therefore adheres to the conflict news value.
Sex- There will most likely not be a large portion of my article dedicated to adhering to the sex news value
Progress- As my news article will be geared towards explaining how the increase of streaming service would be benefiting London and its actors, my article will be adhering to the progress news value.
Secondary Sources used
In the video CNBC outline what the streaming wars are, important figures and its potential future. It will be important when researching numbers that could be used to back up points in the article and used as inspiration when describing the streaming wars.
https://www.businessinsider.com/netflix-british-tv-shows-sex-education-bodyguard-last-kingdom-2019-1?r=US&IR=T#collateral-2
In the Business Insider article, they describe Netflix's strategy to get into British television and film markets. It has important statistics and references to shows that I could use rather than having to manually count Netflix's originals.
P3 (U16): Develop ideas for sound elements for identified media purpose
Explanations: A light hearted opening song/jingle with reference to streaming platforms would suggest to my listeners that the topic isn't negative and is going to be focusing on the positive impact streaming services could have for London. If it has a reference to streaming services, then the opening song/jingle would seem less out of place and further suggest to my listeners what they will be learning about.
Cartoon sound effects would be used for two reasons. The first being to make points made by the podcast host(s) come across stronger and the second being to make my podcast seem even more light hearted as my listeners would reminisce of sound effects associated with laughter and their youth.
The streaming service's iconic opening sound effects, such as Netflix's "Bad-dun" would create further brand association and would allow listeners to know exactly what is being discussed in the podcast without having to think too hard. By linking back to the sound effects in the podcast by saying a phrase such as "if you know this sound effect then you are probably a Netflix user" making the listener more captivated into what they are listening to.
The foley sounds such as self recorded typing noises could be used to create further association in the listener's mind. By referencing typing and having them listen to typing would continue to engage the listener with the podcast.
Instead of quoting certain sources, if they were already in video form, I could use the audio so that my audience could ensure that the facts are coming from a reliable source and not being changed by the podcast host(s) to get a point across.
M3 (U7): Reference and record information sourced for use within the article
Secondary Research
Authors: CNBC- Dain Evans
Business Insider- Travis Clark
Date Written: CNBC- 10/8/19
Business Insider- 2/4/19
The London Based stage actors are Alex Shaw and Tali Jackson
Primary Research also includes a survey completed by 6 British teenagers aged 16-18 living in London. The questions were made to find out how often they use streaming services, what kind of content they consume and if they are willing to increase the amount of streaming services they subscribe to in the future (the majority said yes to this question).
M1 (U16): Identify resolutions to the legal and ethical issues for production
Legal Issues
1. Going against the IPSO code if I misquote someone I am interviewing for the article
I will go against this legal issue by ensuring that all quotes I use from interviewees are not changed and are written down to use as evidence if challenged about their changing. The closest I would come to changing a quote would be the inclusion of square brackets in an attempt to provide better context for the quote.
2. Going against the IPSO code if I misidentify someone that I was interviewing for the article
I will go against this legal issue by having all interviewees' names stated when providing evidence for the quote (would come through their contact name if quote came through social media or them stating their name before they said a quote).
3. If I use a statistic from secondary research and I don't quote the source then they may carry out legal action against me
I would go against this by ensuring that all source's, who information is relevant to my article, are pointed out in the article's footnotes.
4. It would go against the IPSO code if I included an interviewee's quote/picture without them signing a release form
I will tackle this issue and ensure it doesn't happen by ensuring that all of my interviewees sign the documents necessary if I use their quote or picture in my article
5. It would be illegal for me to do any investigative reporting and include quotes unless the sources in question were breaking the law and I could get a recording of their quotes.
I will not be using microphones to get my quotes bu rather social media. This ensures that the interviewee's name is shown in the evidence needed to make the quote legitimate.
Ethical Issues
1. Not identifying sources clearly as the public is entitled to as much information as possible.
When saying where certain quotes are from, I will ensure that the information provided accurately depicts the sources unless I was explicitly told not to include their name in the article
2. Ensure that the information in my news article is the most up-to-date and that there is no information that goes against what I quoted.
This may prove to be difficult as there will most likely be less trustworthy sources that have information that contradicts the information my sources have provided. However, I will ensure that the information I quote is backed up by at least one other trustworthy source.
3. Writing negatively about any of the people or companies that I quote in my article
In order to prevent this ethical issue, I will ensure that after describing the companies or people that I will be quoting in the article, I don't make any comments that may show them in a negative light.
4. Using an interviewee's name without asking them if it was OK or not.
This issue will be tackled by me including a clause in the interviewee release form that would allow the interviewee to choose if they would want their name attached to their quote or not.
5. Use information from a source that contradicts a more trustworthy source for the sake of creating an article that fits my narrative.
To ensure that this issue is not adhered to, I will ensure to not use information from a quote in my article if it is contradicted by at least two other more trust worthy sources.
6. Accepting money from streaming services in exchange for writing them into a more positive light than they actually are in.
In the unlikely event that I am offered a sponsorship when writing my article, in attempt to not adhere to the ethical issue, I will ensure that I would either not accept the deal or ensure that in the terms and conditions that my promotion of the product would not come at the expense of how I represent the other quoted streaming services.
D1 (U7): Justify the choice of sourced information to be referenced in the article
Source 1
Business Insider's article entitled '8 great Netflix original TV series that show how well its British strategy is working'
As Business Insider is a refined news outlet that is known for its reliable facts and articles, there is a very small chance that the facts I choose to quote from the article would be false. As my article is about the increasing amount of streaming platform's content is good for London's actors, the relevance of the Business Insider article is evident as it references both the streaming platform portion of what my article is about and its relevance to Britain portion. The accuracy and validity of the article is shown through its direct quotes from Netflix concerning the content they're producing, the British shows they have made, are planning to make and Business Insider's take on the changing media landscape proving to be a useful source for my article. As the Business Insider article has free viewing to anyone and because the news outlet wouldn't charge me money or legal fees for quoting them, the cost effectiveness of using the source is evident due to it being free.
The quotes from my interviewees are reliable. Because I wanted an opinion for my article from people that the increase of streaming services would actually affect, it made sense to take advantage of my relationship with the two interviewees and use their opinions as research for my article and to quote them. Therefore, their previous acting experience has shown reliability and relevance in their quotes and opinions. However, because the two interviewees did not have much prior knowledge of how the increase of streaming platforms would benefit them, the accuracy of their quotes could prove to be less reliable as they most likely wouldn't have been able to speak on behalf of all London based actors. As I am the only person who is both writing an article on the subject of streaming services and knows the two actors, it would be unlikely that any other news outlet has asked either of the two their opinions on the increase's benefits proving the quotes' accessibility quality. Neither parties charged me to use their quotes or names in my article showing the cost effectiveness of the research sources.
The CNBC informational video, similarly to the Business Insider article, showed statistics and figures that came directly from Netflix. However, unlike the Business Article, the video included additional information and quotes about the streaming service's rivals including Disney+ and Amazon Prime Video and quotes from several professors and professionals who work in the streaming industry to understand their thoughts on the 'Streaming War'. This proved the reliability and accuracy of the source. Concerning the relevance of the source, as it's entire purpose was to show viewers what the streaming wars were and how it will affect their lives and as it focused purely on streaming services, the facts and commentary on the subject will prove to be extremely useful for my article. CNBC is a division of its parent news company NBC, one of the biggest news outlets in the United States. The validity of the video is backed up by the sheer numbers of viewers the news outlet gets, the amount of professionals and experts who commented on the subject and the figures given by the streaming companies, all of which prove to be reliable sources. The video, as well as the majority of CNBC's content is available online for the general public to have access. However, as I am only going to be using the figures that Netflix and other streaming services have given out and surveys done by third parties for my article giving the information provided by CNBC to have a large accessibility quality. Despite not having an advantage over other articles covering similar subjects about streaming services, facts and statistics used in my article will prove to be correct as they would be backed up by multiple reliable sources. As long as I quote CNBC when using their commentary or private interviews, the network wouldn't be able to charge me if I were to use their writing, proving the source to be cost effective.
P4 (U16): Generate planning materials for intended production of sound elements.
Short Recordings of Ideas for the Podcast
Sound Elements Listed
Intro song
Outro song
Netflix Original Sound
War noises (foley)
Rule Britannia (song)
Star Spangled Banners (song)
Boba Fett's death from Return of The Jedi (1983)
Your'e the Best Around (song)
Podcast script
Equipment that will be used
2 Microphones
Topic
My proposed news article is going to be about how the increase of streaming service's and the content with them will be beneficial to London, English actors and film studios in the city.
News Genre
The article would most likely fall under the genre of Opinion Journalism as the majority of the piece will be based on the future of streaming services, a branch of entertainment which is new, the future of which is hard to predict.
Proposed Interview/Survey Questions
For my article, I am proposing to interview actors in London to find out their opinions on the possible increase in job opportunities from streaming services. The actors in question are Alex Shaw, an 18 year old stage actor who has acted in some of London's most prominent theatre's production and is trying to find work in the film industry and the second is an 18 year old actress called Tali Jackson. Similarly to Alex, she is a stage actress trying to get into the film industry and is planning on going to an acting school next year. The actors will be answering the questions "has there been a notable increase of roles in your line of work?" and "what do you think the increase in streaming services will mean for people in the film industry in the next few years?". Another possible type of interviewee could be professionals in the media industry (preferably those with backgrounds in streaming services) that may have further insight into its future than I do and could provide additional information for my article. The questions with interviewees will act as the primary sources and quotes for my article. Another primary source that will be used when writing my article is a survey that I will give out to English users of streaming services, the results of which are below.
How my article will value the nine news values
Proximity- As my target audience is made up of 18-25 year olds that live in London and because my article will be informing its readers of the improvements that the increase of the streaming industry would have on their city, my article will satisfy the news value
Consequences- As it has been revealed that for the first time since streaming services were introduced, more young people have subscriptions rather than cable, my target audience would be interested in seeing how the future of their entertainment could be dictated by the increasing amount of content their services are producing. Therefore my article will satisfy the consequence news value.
Prominence- My article will be referencing streaming services such as Netflix and Amazon Prime, of which my target audience most likely has heard of as well as their most popular British originals, which my target audience would have most likely heard of. Because of the recognisable brands and media products that will be mentioned in my article, the prominence news value would be successfully met
Drama- In my news article, I plan to slowly build up to the future of streaming services by, at first writing about their humble roots and then onto their fast success that changed the landscape of how most people watch television and movies now. By keeping the readers interested and by building suspense, my article will most likely adhere to the drama news value
Oddity- There will not be a lack of interesting facts concerning streaming services and their viewing figures, mainly due to the rapid success shown in the industry in such a short amount of time. The quoted facts would have most likely have not been seen by my readers as the majority of 18-25 year olds haven't researched streaming services and their viewing figures. Therefore, my article will adhere to the oddity news value.
Conflict- My news article will mention the term "the streaming war" several times as it is referencing the ongoing battle for subscribers from multiple companies. This conflict between companies will most likely attract viewers, as shown through the multiple brand wars in the past century (e.g. Pepsi vs Cola, Microsoft vs Apple). The article therefore adheres to the conflict news value.
Sex- There will most likely not be a large portion of my article dedicated to adhering to the sex news value
Progress- As my news article will be geared towards explaining how the increase of streaming service would be benefiting London and its actors, my article will be adhering to the progress news value.
Secondary Sources used
In the video CNBC outline what the streaming wars are, important figures and its potential future. It will be important when researching numbers that could be used to back up points in the article and used as inspiration when describing the streaming wars.
https://www.businessinsider.com/netflix-british-tv-shows-sex-education-bodyguard-last-kingdom-2019-1?r=US&IR=T#collateral-2
In the Business Insider article, they describe Netflix's strategy to get into British television and film markets. It has important statistics and references to shows that I could use rather than having to manually count Netflix's originals.
P3 (U16): Develop ideas for sound elements for identified media purpose
 |
| Mind Map for possible sound effect ideas |
 |
| Asset Table |
Cartoon sound effects would be used for two reasons. The first being to make points made by the podcast host(s) come across stronger and the second being to make my podcast seem even more light hearted as my listeners would reminisce of sound effects associated with laughter and their youth.
The streaming service's iconic opening sound effects, such as Netflix's "Bad-dun" would create further brand association and would allow listeners to know exactly what is being discussed in the podcast without having to think too hard. By linking back to the sound effects in the podcast by saying a phrase such as "if you know this sound effect then you are probably a Netflix user" making the listener more captivated into what they are listening to.
The foley sounds such as self recorded typing noises could be used to create further association in the listener's mind. By referencing typing and having them listen to typing would continue to engage the listener with the podcast.
Instead of quoting certain sources, if they were already in video form, I could use the audio so that my audience could ensure that the facts are coming from a reliable source and not being changed by the podcast host(s) to get a point across.
M3 (U7): Reference and record information sourced for use within the article
 |
| Industry Standard Pro-Forma for Secondary Research done |
Authors: CNBC- Dain Evans
Business Insider- Travis Clark
Date Written: CNBC- 10/8/19
Business Insider- 2/4/19
 |
| Industry Standard Pro-Forma for Secondary Research done |
Primary Research also includes a survey completed by 6 British teenagers aged 16-18 living in London. The questions were made to find out how often they use streaming services, what kind of content they consume and if they are willing to increase the amount of streaming services they subscribe to in the future (the majority said yes to this question).
M1 (U16): Identify resolutions to the legal and ethical issues for production
Legal Issues
1. Going against the IPSO code if I misquote someone I am interviewing for the article
I will go against this legal issue by ensuring that all quotes I use from interviewees are not changed and are written down to use as evidence if challenged about their changing. The closest I would come to changing a quote would be the inclusion of square brackets in an attempt to provide better context for the quote.
2. Going against the IPSO code if I misidentify someone that I was interviewing for the article
I will go against this legal issue by having all interviewees' names stated when providing evidence for the quote (would come through their contact name if quote came through social media or them stating their name before they said a quote).
3. If I use a statistic from secondary research and I don't quote the source then they may carry out legal action against me
I would go against this by ensuring that all source's, who information is relevant to my article, are pointed out in the article's footnotes.
4. It would go against the IPSO code if I included an interviewee's quote/picture without them signing a release form
I will tackle this issue and ensure it doesn't happen by ensuring that all of my interviewees sign the documents necessary if I use their quote or picture in my article
5. It would be illegal for me to do any investigative reporting and include quotes unless the sources in question were breaking the law and I could get a recording of their quotes.
I will not be using microphones to get my quotes bu rather social media. This ensures that the interviewee's name is shown in the evidence needed to make the quote legitimate.
Ethical Issues
1. Not identifying sources clearly as the public is entitled to as much information as possible.
When saying where certain quotes are from, I will ensure that the information provided accurately depicts the sources unless I was explicitly told not to include their name in the article
2. Ensure that the information in my news article is the most up-to-date and that there is no information that goes against what I quoted.
This may prove to be difficult as there will most likely be less trustworthy sources that have information that contradicts the information my sources have provided. However, I will ensure that the information I quote is backed up by at least one other trustworthy source.
3. Writing negatively about any of the people or companies that I quote in my article
In order to prevent this ethical issue, I will ensure that after describing the companies or people that I will be quoting in the article, I don't make any comments that may show them in a negative light.
4. Using an interviewee's name without asking them if it was OK or not.
This issue will be tackled by me including a clause in the interviewee release form that would allow the interviewee to choose if they would want their name attached to their quote or not.
5. Use information from a source that contradicts a more trustworthy source for the sake of creating an article that fits my narrative.
To ensure that this issue is not adhered to, I will ensure to not use information from a quote in my article if it is contradicted by at least two other more trust worthy sources.
6. Accepting money from streaming services in exchange for writing them into a more positive light than they actually are in.
In the unlikely event that I am offered a sponsorship when writing my article, in attempt to not adhere to the ethical issue, I will ensure that I would either not accept the deal or ensure that in the terms and conditions that my promotion of the product would not come at the expense of how I represent the other quoted streaming services.
D1 (U7): Justify the choice of sourced information to be referenced in the article
Source 1
Business Insider's article entitled '8 great Netflix original TV series that show how well its British strategy is working'
As Business Insider is a refined news outlet that is known for its reliable facts and articles, there is a very small chance that the facts I choose to quote from the article would be false. As my article is about the increasing amount of streaming platform's content is good for London's actors, the relevance of the Business Insider article is evident as it references both the streaming platform portion of what my article is about and its relevance to Britain portion. The accuracy and validity of the article is shown through its direct quotes from Netflix concerning the content they're producing, the British shows they have made, are planning to make and Business Insider's take on the changing media landscape proving to be a useful source for my article. As the Business Insider article has free viewing to anyone and because the news outlet wouldn't charge me money or legal fees for quoting them, the cost effectiveness of using the source is evident due to it being free.
The quotes from my interviewees are reliable. Because I wanted an opinion for my article from people that the increase of streaming services would actually affect, it made sense to take advantage of my relationship with the two interviewees and use their opinions as research for my article and to quote them. Therefore, their previous acting experience has shown reliability and relevance in their quotes and opinions. However, because the two interviewees did not have much prior knowledge of how the increase of streaming platforms would benefit them, the accuracy of their quotes could prove to be less reliable as they most likely wouldn't have been able to speak on behalf of all London based actors. As I am the only person who is both writing an article on the subject of streaming services and knows the two actors, it would be unlikely that any other news outlet has asked either of the two their opinions on the increase's benefits proving the quotes' accessibility quality. Neither parties charged me to use their quotes or names in my article showing the cost effectiveness of the research sources.
The CNBC informational video, similarly to the Business Insider article, showed statistics and figures that came directly from Netflix. However, unlike the Business Article, the video included additional information and quotes about the streaming service's rivals including Disney+ and Amazon Prime Video and quotes from several professors and professionals who work in the streaming industry to understand their thoughts on the 'Streaming War'. This proved the reliability and accuracy of the source. Concerning the relevance of the source, as it's entire purpose was to show viewers what the streaming wars were and how it will affect their lives and as it focused purely on streaming services, the facts and commentary on the subject will prove to be extremely useful for my article. CNBC is a division of its parent news company NBC, one of the biggest news outlets in the United States. The validity of the video is backed up by the sheer numbers of viewers the news outlet gets, the amount of professionals and experts who commented on the subject and the figures given by the streaming companies, all of which prove to be reliable sources. The video, as well as the majority of CNBC's content is available online for the general public to have access. However, as I am only going to be using the figures that Netflix and other streaming services have given out and surveys done by third parties for my article giving the information provided by CNBC to have a large accessibility quality. Despite not having an advantage over other articles covering similar subjects about streaming services, facts and statistics used in my article will prove to be correct as they would be backed up by multiple reliable sources. As long as I quote CNBC when using their commentary or private interviews, the network wouldn't be able to charge me if I were to use their writing, proving the source to be cost effective.
P4 (U16): Generate planning materials for intended production of sound elements.
Short Recordings of Ideas for the Podcast
Sound Elements Listed
Intro song
Outro song
Netflix Original Sound
War noises (foley)
Rule Britannia (song)
Star Spangled Banners (song)
Boba Fett's death from Return of The Jedi (1983)
Your'e the Best Around (song)
Podcast script
Int. Day. Recording Studio
Intro Song
Max
Hello and welcome to the Stream Team Podcast. For those of you that are new here, I'm your host Max Postyn and welcome to the only podcast where we talk about streaming channels, their content and the future of television as we know it. Today I am joined by my guest Alex Shaw. Alex is a London based stage actor who is here to share his thoughts on how the increase of streaming services are going to benefit his line of work. Alex, welcome to the show.
Alex
Thanks Max it's great to be here.
Max
Alex, the pleasure is all mine. Now if you don't mind, why don't we get into it?
Alex
Sounds good to me.
Max
No doubt. No doubt. For the listeners at home who have ever heard this sound:
Netflix Original sound is played
Max
Then you have consumed Netflix's original content. For those of you at home who don't have a large knowledge of streaming wars, as the mainstream media have dubbed it I'll explain it simply. Basically, in 2013, Netflix started producing their own content for their then semi popular streaming service. The idea behind them making their own content would be that it would be exclusive to only Netflix users. And if word got out that Netflix are creating premium content that could only be accessed by the service's monthly subscribers, there would obviously be a large increase in the platform's subscribers. They saw this bump in subscribers from House of Cards and then began creating huge amounts of content in the form of TV shows and movies to attract all different types of target demographics. Soon after that, companies such as Amazon and YouTube tried to recreate the success that Netflix made by creating their own streaming services and their own content.
Alex
And now that Disney and Apple have made their own streaming services exclusively showing their own content, we've got a real streaming war
War noises such as explosions and gunfire occur in the background
Alex
going on.
Max
Exactly. And that's exactly what we are going to be talking about on this week's episode of The Stream Team with some additional commentary of how this increase of streaming services and their arms race to make more content is going to positively affect actors based in England.
Alex
That's absolutely right Max.
Max
So Alex, why don't you tell us a little bit about how this increase is going to benefit people in your line of work.
Alex
Well, because Netflix saw a gap in both British
British theme such as "Rule Britannia" occurs in background
Alex
and American
American theme such as "Star Spangled Banners" occurs in background
Alex
markets for premium streamable British content, they went on to create hugely popular shows with British casts, locations and production teams.
Max
And, at least from what I'e heard, they originally collaborated on this early British content with the BBC so they could get a better understanding of the market they were trying to break into from a production company with a large background in Britain.
Alex
True. I'm pretty sure Netflix co produced Bodyguard with BBC which went on to win a Golden Globe.
Clapping from large crowd occurs in background
Max
That's crazy.
Alex
Yeah. And since companies such as Amazon, YouTube and Apple were already trying to copy Netflix's success by creating their own streaming services and content, they'll most likely continue to copy Netflix by trying to make British content. This combined with all of these companies creating huge amounts of content regardless essentially results in a gold rush for British actors, production teams and studios.
Max
So have you gotten any job offers?
Alex
Well, as Disney are right now trying to get subscribers by focusing on producing content that's based on popular properties that they already own.
Max
Oh yeah. That's why the only shows they've made for the platform so far is the Mandalorian
Boba Fett's death is played in the background
Max
to cater to Star Wars fans and those Marvel shows like Loki, Wanda and Vision and Winter Soldier and Falcon.
Alex
Yes. Because the Marvel Cinematic Universe and Star Wars properties that Disney own are extremely successful, it would make sense for them, as a company, to produce content that already has a dedicated fan base instead of investing in content that no one would know and therefore try at first.
Max
And by creating a culture in which fans feel like they're missing out in the MCU if they missed one detail in a movie and because it has such a large audience of people, it's pretty genius of Disney to create content for the same universe that people can only access if they pay the company monthly.
Alex
Yes. So Disney will most likely be expanding into British content and create new fanbases some time in the next two years as they are currently trying to build up their amount of subscribers.
Max
But the amount of content these companies are producing is still evident from the amount Netflix have been spending on content these past few years.
Alex
What do you mean.
Max
According to Netflix, they reportedly spent 12 billion dollars on content in 2018 and analysts say they spent 15 billion in 2019. For context, HBO, a company that is known for creating prime content and shows such as Game of Thrones and the Sopranos spent 4 billion dollars in 2018.
Alex
That's all?
Max
Yeah. So you can definitely see from the amount of money Netflix are spending on content, and how other companies are trying to copy their success that there's a real arms race of content to get the most amount of subscribers.
Alex
So, to put it simply, Disney isn't going to be building new franchises or properties for the next year.
Max
Most likely yes. By the way Alex, before I forget would you mind if I bring up quote you made recently in the newspaper New Angle?
Alex
Yeah sure.
Max
To circle back to what we were talking about earlier regarding more British content being made by these streaming platforms, you said in a recent article "it feels like a third British invasion of America". Could you just develop on what you meant from that for our listeners at home?
Alex
No problem
Improvisation
Max
Thank you for that Alex. For an awkward transition, how about you tell us your thoughts on who you think is going to win the streaming wars?
Alex
How do you mean?
Max
Well at this point, there are just way too many companies offering streaming services and there are going to be winners and there are going to be losers.
Alex
In that case I'd probably say
Improvise
Max
Why do you think that?
Alex
Improvise
Max
I don't think I could narrow it down to just one because Netflix have been in the game for so long, but Disney just pose such a large threat to them. I think the way it's going to go down is that the two companies are going to be in a bidding war with each trying to outspend the other for a few years ultimately resulting in Netflix more on original content than is economically responsible and going bankrupt. Simply because Disney is such a massive conglomerate. I think that both companies are deathly scared of having just one thing.
Alex
By that do you mean them having just one big show?
Max
Exactly. I think both companies want to attract all kinds of viewers rather than just having one break out show or movie that attracts only one type of customer. You can see this from companies that previously tried to copy Netflix's success and failed slash are failing. Companies such as Vimeo, which ended up having only one breakout production being the show Lonely and Horny.
Alex
What's that?
Max
Vimeo or Lonely and Horny?
Alex
Both.
Max
Just shows how badly the service flopped. Vimeo is basically YouTube for art majors and Lonely and Horny was their big show which starred the internet comedians Jake and Amir. The service ended up getting axed and the show never got renewed for a second season by Vimeo but rather by the duo's previous company College Humour when they ended up making a streaming service last year.
Alex
Yeah I know about College Humour but didn't know they made a streaming service.
Max
And you'll probably never will because College Humour went bankrupt because of it.
Alex
Well are there any other companies that tried to copy Netflix but ended up only making pouring all their assets into one thing and failing?
Max
Sure. There's Yahoo that made the sixth season of Community but ended up going bankrupt. And before you ask, yes Yahoo had a streaming platform. It was called Yahoo View and it doesn't exist anymore. There's also Crackle which I think is only available in the States. They made a movie called Mad Families starring Charlie Sheen. Not that great. And finally there's YouTube.
Alex
I swear YouTube Originals still exist. I see ads for it all the time... On YouTube
Max
Yeah it still exists but what was going to be their original formula didn't work so they were really lucky to have invested in alternative content such as Cobra Kai.
Your'e the best around plays in background
Alex
And I'm assuming that their original formula was to make the majority of their content with already well established YouTube content creators.
Max
Exactly. So in their heads they were thinking that people already use their platform. People already watch these hugely popular content creators. So why not pay a monthly fee premium content featuring their favourite creators and get no ads on their normal YouTube videos?
Alex
So what happened?
Max
They didn't account for YouTube celebrities changing in the public eye so quickly. For example Logan Paul made a few originals with YouTube, but then that suicide forest thing happened and all of his lined up projects got cancelled. Something similar happened when the PewDiePie Nazi controversy happened a few years ago and his show didn't get renewed for a second season.
Alex
So how does Cobra Kai fit into all of this?
Max
Cobra Kai is basically a continuation from the original Karate Kid movies from the 80's with its original actors. It's easily the platform's most successful show and you know how users have to pay a monthly fee to get YouTube Premium's original programming and the website ad free?
Alex
Yeah.
Max
Well because of the popularity of Cobra Kai, YouTube offered Cobra Kai for free to all of its users a few months after season two was released. I'm assuming that this is because they realised that they could continue to make a profit from the show regardless if users paid for their streaming service or not. Probably because they run ads on the episodes meaning YouTube continues to get revenue every time the show is streamed.
Alex
And they're not doing this with any of their other originals.
Max
No.
Alex
So, in short, despite having one successful show, streaming services would probably not want to end up in the position YouTube is in.
Max
Yeah. And because Netflix has poured billions of dollars into their content, they have created an endless list of award winning slash popular titles. To name a few Stranger Things, Master of None, House of Cards, Arrested Development, American Vandal, Uncut Gems. Honestly, it would take me hours to name just the originals that I've seen and liked.
Alex
And because of vast amount of award winning content that Netflix has produced and the amount of subscribers they have gotten in the process, it seems like every company that even has a minuscule amount to do with tech is making their own content for their own streaming platforms.
Max
Honestly, I wouldn't be surprised if Elon Musk announced that Tesla would be making award winning content exclusive to Tesla owners that could only be viewed in those iPad things in their cars.
Alex
Mockingly
Coming in 2022. Tesla View.
Max
If you can successfully sell that idea to him, I want some sort of pay out. Listeners are the witnesses.
Alex
I'll see you in court then.
Max
And with that I'd like to thank my guest Alex Shaw, once again for being on this week's episode of Stream Team
Alex
Thanks for the opportunity Max.
Max
Tune in next week when my next guest host and I will be reviewing the Amazon Prime series The Boys.
Outro song.
Equipment that will be used
2 Microphones
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